Konzept des Dialogmarketing

ISBN
978-3-8349-0740-0
Type
book section
Date Issued
2008
Author(s)
Editor(s)
Arndt, Oliver
Walter, Verena
DOI
Language
German
HSG Classification
not classified
Refereed
No
Book title
Interaktives Marketing
Publisher
Gabler
Publisher place
Wiesbaden
Start page
129
End page
141
Pages
13
URL
Subject(s)

business studies

Division(s)

IMC – Institute for M...

Eprints ID
46234