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  4. Paths to Success : A Sketch-based Creativity Technique for Individuals and Teams
 
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Paths to Success : A Sketch-based Creativity Technique for Individuals and Teams

ISBN
978-0-7695-4771-8
Type
conference paper
Date Issued
2012-07-11
Author(s)
Eppler, Martin J.  
Pfister, Roland
DOI
10.1109/IV.2012.63
Abstract (De)
In this paper we propose a new graphic method for idea generation and creative problem solving called Paths to Success (P2S). P2S is a sketch-based creativity
technique that is based on 15 existing creativity principles and the generative potential of images in general and sketching in particular. The goal of the method is to enable group-based and personal idea generation productivity through systematic, proven and varied creativity stimuli. The method, its background and rationale are described in the paper, as are first pilottesting and evaluation results regarding its benefits and
improvement needs. We conclude the paper by outlining future research opportunities to further test and develop the method.
Language
German
Keywords
creativity
visualization
sketching
creativity techniques
evaluation
business model
innovation
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Information Visualization (IEEE)
Publisher
IEEE Computer Society
Publisher place
Los Alamitos CA
Volume
1. Auflage
Start page
337
End page
342
Pages
6
Event Title
16th International Conference on Information Visualisation
Event Location
Montpellier, France
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/91313
Subject(s)

business studies

Division(s)

MCM -Institute for Me...

Eprints ID
215506

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