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  4. Design Requirements for Collaboration Processes to Increase Customer Trust in Mobile Banking Platforms
 
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Design Requirements for Collaboration Processes to Increase Customer Trust in Mobile Banking Platforms

ISBN
978-961-232-276-2
Type
conference paper
Date Issued
2014-06-01
Author(s)
Ruf, Christian  
Back, Andrea  
Editor(s)
Pucihar, Andreja
Research Team
IWI3
Abstract
Banks expect the mobile channel to become more important for collaborating with customers. However, a lack of trust continues to prevent a faster dissemination of such mobile banking services, especially for the private banking customer segment. Hence, this paper discusses various determinants of trust and follows a theory-driven approach rooted in the collaboration engineering methodology. Grounded in the calculative-based, relational-based and institution-based views of trust, we derive the following design requirements for collaboration processes on mobile banking platforms: security, privacy, transparency, familiarity, social presence and normality. By validating these requirements with expert interviews, we contribute to existing theory by adding transparency as a design requirement for a collaboration process that fosters trust. Moreover, contrary to existing theory, we did not confirm familiarity as a requirement in this study.
Language
English
Keywords
Mobile Banking
Collaboration
Trust
Collaboration Engineering
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Book title
e-Ecosystems : living bits and things : 27th Bled eConference, 4th Living Bits and Things Conference
Publisher
Moderna Organizacija
Publisher place
Kranj
Start page
279
End page
291
Pages
13
Event Title
The 27th Bled eConference "eEcosystems"
Event Location
Bled, Slovenia
Event Date
01.-05.06.2014
Official URL
http://aisel.aisnet.org/bled2014/35
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/86861
Subject(s)

information managemen...

Division(s)

IWI - Institute of In...

University of St.Gall...

Eprints ID
232054
File(s)
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Thumbnail Image

open.access

Name

01_Ruf_Back.pdf

Size

1.11 MB

Format

Adobe PDF

Checksum (MD5)

dee925aedc9a25e7290a1365ca054dc8

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