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  4. Markendifferenzierung durch persönliche Mitarbeiterkommunikation
 
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Markendifferenzierung durch persönliche Mitarbeiterkommunikation

Type
presentation
Date Issued
2007-09-12
Author(s)
Henkel, Sven  
Funding(s)
Behavioral Branding  
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Event Title
BVM - Berufsverband Deutscher Markt- und Sozialforscher
Event Location
München
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/80207
Subject(s)

business studies

Division(s)

ICI - Institute for C...

Eprints ID
40388

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