Adrian Müller
Title
Dr.
Last Name
Müller
First name
Adrian
Email
adrian.mueller@unisg.ch
ORCID
Phone
+41 71 224 2819
4 results
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Item type:Publication, Corporate decisions on sustainable aviation fuel: the cost-sustainability dilemma in business travelThis study examines how the commercialization of Sustainable Aviation Fuel (SAF) can be optimized in the business travel sector, where aviation-related emissions remain high and corporate sustainability goals increasingly demand action. Using an adaptive choice-based conjoint (ACBC) experiment with sustainability managers from European firms, we analyze how companies evaluate SAF offerings based on fuel type, blend level, certification, billing structure, and cost. Our results reveal a strong preference for certified SAF and bulk procurement models in short-haul travel, where willingness to pay often exceeds benchmark prices. For longhaul travel, however, cost remains a significant barrier, with low SAF content frequently rejected in favor of conventional options. The study highlights how procurement structures, budget constraints, and internal decision-making shape SAF adoption, offering practical insights for corporate travel managers, airlines, and SAF suppliers. From a policy perspective, our exploratory findings suggest that regulatory support could play an important role in accelerating SAF demand. Standardized reporting frameworks, recognition of SAF in emission accounting, and pricing incentives may help reduce entry barriers and better align procurement with climate targets. By focusing on the demand sidean underexplored area in SAF researchthis paper contributes empirical evidence to inform policy design, promote private-sector engagement, and support the scaling of low-carbon aviation solutions.Type:journal articleJournal:Transportation Research Part A: Policy and PracticeVolume:206Issue:April 20265 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Corporate Sustainability Managers' Dilemma: Preferences and Willingness to Pay for Sustainable Aviation Fuel in the Business Travel Market(2024); The intersection of corporate financial responsibility and environmental sustainability represents a significant challenge in contemporary business, particularly within the aviation industry. Sustainable Aviation Fuels (SAF) have emerged as a promising solution to reduce the carbon footprint of air travel, aligning business travel with environmental sustainability principles. However, the high production costs of SAF create a financial paradox, complicating corporate procurement strategies and potentially conflicting with sustainability goals. This paper examines the corporate adoption of sustainable aviation fuels (SAF), in collaboration with a European international network airline. It evaluates various SAF sales opportunities for corporate customers. The study engages with sustainability officers to understand the motivations behind SAF procurement, corporate preferences for SAF offerings, and the financial thresholds of willingness to pay for SAF-enhanced business travel. The objective of this research is to optimize the commercialization of SAF in the business travel market. To this end, the study examines various aspects, including corporate sustainability measures for business travel, organizational travel arrangements, knowledge levels concerning SAF, reasons for not purchasing SAF, preferred SAF offers, and willingness to pay. Despite positive attitudes towards SAF, the study highlights significant gaps in awareness and integration into corporate travel policies. Cost concerns remain a major barrier to the wider adoption of SAF. The findings underscore the necessity for enhanced education and strategic integration of SAF to facilitate a transition from niche to mainstream solutions for corporate travel sustainability.Type:conference contribution - Some of the metrics are blocked by yourconsent settings
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Item type:Publication, Corona als einmalige Chance für die Schweizer Luftfahrt.(2020-06)Type:newspaper articleJournal:Cockpit. Das Schweizer Luft- und RaumfahrtmagazinIssue:6