Yannik Marc Breitenstein
Last Name
Breitenstein
First name
Yannik Marc
Email
yannikmarc.breitenstein@unisg.ch
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Item type:Publication, L'Oréal: The Power of Programmatic M&A: How L'Oréal's External Growth Strategy Ensure Future Organic GrowthL'Oreal was founded in 1909 by the young chemist Eugene Schueller who was engaged informulating, manufacturing, and marketing hair dyes products. It has since been dedicated to only one sole vocation: creating beauty. This exclusive focus on a single line of business brings a clear competitive advantage. The Group draws on over a century of expertise in cosmetics and an in-depth understanding of consumers, underpinned by its insight into beauty cultures, needs, desires and aspirations. Today, L'Oreal is active in more than 150 countries, covering all product categories (from haircare to skincare and sun protection to fragrances and makeup), distribution channels (department stores, owned retail, specialty retail, wholesale, e-Commerce, travel retail), and price categories. With the trend towards 'singularization', based on its deep understanding of beauty cultures, it is evolving from the concept of 'beauty for all' to 'beauty for each' with the goal 'to provide tailored, inclusive beauty solutions that meet specific, individual aspirations'. 'Strategy in this regard is based on careful attention to consumers and a deep respect for their differing needs, lifestyles, desires and traditions'.Type:case study - Some of the metrics are blocked by yourconsent settings
Item type:Publication, - Some of the metrics are blocked by yourconsent settings
Item type:Publication, - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Impact of Gamified Learning on Learners' Performance: Time and Learning Time Patterns Matter(2025-01-14); ; ; ; This study examines the impact of the use of a gamified learning application on the academic performance of 1'600 first-term students in a mandatory introductory course in management at a European University. It aims to contribute to the deeper understanding of the effect of students' learning time and learning patterns using a gamified learning app. We found that increased engagement with the application, measured by time spent and questions answered, is significantly correlated with learning success in form of higher exam scores or grades. Additionally, in line with traditional learning theories, students who used the application more regularly during the semester performed better. Against common expectations, the use of the gamified learning application also correlates with higher scores in the multiple-choice and case study sections of the exam, suggesting that it supports both knowledge acquisition and transferal competences. However, the causality of the effect is critically discussed. With its significant sample size and the measurement of actual learning behavior and learning success, the study contributes to the body of clinical studies.Type:working paper