Julia Gisler
Title
MSc
Last Name
Gisler
First name
Julia
Email
julia.gisler@unisg.ch
6 results
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Item type:Publication, Authentic Green Marketing: How Sustainability Influencers Advocate for Change(2024-08-30)Prejudices about sustainability are widespread. This article shows how sustainability influencers seek to overcome these while remaining authentic, as they also collaborate with brands, thereby promoting consumption. The findings from 18 interviews and a netnography show that they apply four strategies: Educating, exemplifying, endorsing imperfection, and embracing compassion to address this.Type:journal articleJournal:Marketing Review St. GallenIssue:05/2024 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Die grüne Schweizer KonsumentIn(Thexis Verlag, 2023-02-24); ; ; ; Type:journal articleJournal:Marketing Review St. Gallen - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Navigating Tensions: How Consumers Seek to Navigate Contradicting Institutional Logics in Their Consumption(2024-09-27); Despite research on conscious consumption as a form of balanced consumption, we lack understanding of how sustainability-conscious consumers navigate tensions between hedonistic consumerism and sustainability values. We study this through in-depth interviews and find that consumers navigate this tension through organizational work strategies of decoupling, compromising, and combining.Type:conference paper - Some of the metrics are blocked by yourconsent settings
Item type:Publication, - Some of the metrics are blocked by yourconsent settings
Item type:Publication, - Some of the metrics are blocked by yourconsent settings
Item type:Publication, SinnfluencerSinnfluencer sind eine Subkategorie von Influencern, die sich auf gesellschaftspolitisch relevante Themen fokussieren. Dieses Kapitel stellt Sinnfluencer vor, beschreibt die unterschiedlichen Typen und beleuchtet die Unterschiede zwischen Influencern und Sinnfluencern und zeigt Strategien von Sinnfluencern auf. Dieses Verständnis erlaubt es Marken, ihre Kollaborationen mit Sinnfluencern zielgerichtet aufzusetzen.Type:book section