Lehrmittelentwicklung Einführungskurs Betriebswirtschaftslehre
Type
other project type
Start Date
2018
End Date
2022
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Entwicklung zweisprachiger Unterrichtsmaterialien (Theorie, Fallstudien, Übungen, etc.) für Einführungskurse in Betriebswirtschaftslehre an der HSG (Assessment). Die entsprechenden Kurse (Vorlesungen, Übungen, Selbststudium) werden jährlich von über 1500 Studierenden in deutscher oder englischer Sprache absolviert.
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Item type:Publication, An Introduction to Management Studies – Based on the St.Gallen Management ModelFollowing the tradition of the St.Gallen management models, this texbook explores management as a function and as an activity. It covers the key concepts of management, decision theory, strategy, leadership, organization and governance. It focuses on the central fields of tension in management and includes various illustrative models.Type:bookVolume:1st EditionIssue:5656 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Einführung in die Managementlehre – basierend auf dem St.Galler Management-ModellType:bookVolume:1. AuflageIssue:5650 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Viu Eyewear: Management Challenges in the Business of a Multichannel OpticianThis case portrays the Swiss eyewear start-up VIU and its co-founder Kilian Wagner. He started the company in 2013 to disrupt the market for glasses by owning the entire value chain with an online, direct to customer approach. However, VIU soon adapted its distribution strategy to become a multi-channel optician. Today, the company is present in five European markets with its online shop and around 50 physical stores. The case study presents managerial challenges of a fast-growing company that integrates on- and offline and pursues both optimization and renewal at the same time.Type:case study - Some of the metrics are blocked by yourconsent settings
Item type:Publication,