Sven Reinecke
Title
Prof. Dr.
Last Name
Reinecke
First name
Sven
Email
sven.reinecke@unisg.ch
Phone
+41 71 224 2873
Web Site
100 results
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Item type:Publication, Sponsoring effektiv und effizient gestaltenType:journal articleJournal:Controlling & Management ReviewVolume:61Issue:1 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Marketingaudit : Zur Notwendigkeit eines gelegentlichen Marketing Health Checks – auch bei KulturorganisationenType:journal articleJournal:KM : Kultur und Management im DialogIssue:115 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Preispremium Swissness Worldwide und "Country of Origin" - Effekte : Der Einfluss von Produktethnizität auf die ZahlungsbereitschaftType:journal articleJournal:Die UnternehmungVolume:69Issue:2 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Managerial Empathy Facilitates Egocentric Predictions of Consumer Preferences(American Marketing Association, 2015-04-01); Scopus© Citations 44 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Is more always better? : An investigation into the relationship between marketing influence and mangers' market intelligence disseminationHow does the influence of the marketing department within an organization affect marketing managers' dissemination of market intelligence (i.e., knowledge about customer needs and competitor activities) to managers of other departments? Three studies with 711 executive managers and integrated survey and experimental data offer insights. Rather than the positive relationship indicated by conventional wisdom, the study results indicate a curvilinear, inverted U-shaped effect of marketing's influence on marketing managers' dissemination of market intelligence. Managers in a marketing department with moderate influence within the organization are significantly more likely to disseminate market intelligence than are those in low and, interestingly, those in high influence departments. This finding adds nuance to the existing body of knowledge showing countervailing effects of a strong marketing department and implies that executives need to carefully manage the organization's culture to ensure well-balanced influences of the marketing department in relation to other corporate functions.Type:journal articleJournal:International Journal of Research in Marketing : IJRMVolume:32Issue:2Scopus© Citations 15 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, The 7 sins of brand management - and how to avoid themType:journal articleJournal:Marketing MagazineVolume:120Issue:6 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Ihr wollt, was ich will(Manager-Magazin-Verl.-Ges., 2015-07); ; - Some of the metrics are blocked by yourconsent settings
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Item type:Publication, Intelligenter als die KonkurrenzType:journal articleJournal:Marketing Review St. GallenVolume:2014Issue:4