Tanja Schneider
Title
Prof. Ph.D.
Last Name
Schneider
First name
Tanja
Email
tanja.schneider@unisg.ch
Phone
+41 71 224 2929
37 results
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Item type:Publication, FoodCoach: Fully Automated Diet Counseling(2025-02-11); ; Scopus© Citations 10 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, More of the same? How digital food platforms reinforce prevailing eating interests and practices(2024-09); ; Techno-optimistic framings of the digital food economy purport that digital platforms can contribute to individuals’ dietary behavior change. Against this background, we investigate how people’s understandings of ‘eating well’ and their engagements with digital platforms are entangled. To do so, we conducted the first large-scale explorative survey among adults living in Switzerland on digital eating practices to date (n = 449). The survey examines participants’ understanding of ‘eating well’ and their uptake and use of digital food platforms. Our survey analysis revealed six distinct clusters of how participants conceptualize ‘eating well’. We found that participants in each cluster engage with a different set of apps, blogs and social media platforms with limited overlap between the clusters. Moreover, each cluster's engagement with selected digital food platforms responds to and supports their prevailing eating practices and goals. The 21 follow-up interviews supported the finding of the survey analysis that eaters (per cluster) seek out digital food platforms to have ‘more of the same’. In other words, participants’ use of digital platforms reinforces their existing eating interests and practices, nonetheless, these practices are increasingly digitally mediated. Ultimately, our results lead us to problematize techno-optimistic visions that digital platforms can unilaterally alter eaters’ established diet.Type:journal articleJournal:Journal of Cultural EconomyIssue:Special Issue on Digital EatingScopus© Citations 6 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, “At first, I was only a subscriber”: re-mediating food citizens’ solidarity practices through digital technologies(2023); <jats:p>In this paper, we explore how digital technologies re-mediate solidarity practices in alternative food networks (AFNs). To do so, the first author conducted an 8-month (auto-)ethnography of a community supported agriculture (CSA) initiative in Switzerland and 12 semi-structured interviews with CSA members. We identified three types of solidarity practices in our analysis that aim to support social inclusiveness, increase responsibility and sustainability, and foster the sharing of risk, work and infrastructure amongst CSA members. Digital technologies are central for joining and becoming a member of the CSA and also play a vital role in sharing information and organizing members’ work assignments. By becoming a member, consumers become subscribers voting with their wallet. If they regularly engage in farm work, they become prosumers or co-producers. Thus, our analysis foregrounds the continuum of food citizenship in the CSA we studied. However, the number of subscribers increases through digital technologies, transforming the initiative from an <jats:italic>alternative to the market</jats:italic> to an <jats:italic>alternative within the market</jats:italic>, whereby certain aspects of solidarity, such as social inclusiveness and sharing, are not realized anymore. Our study contributes to the emerging field of digital food studies by showing how solidarity is digitally enabled and negotiated in CSA, and how this shapes food citizenship.</jats:p>Type:journal articleJournal:Frontiers in Sustainable Food SystemsVolume:7Scopus© Citations 8 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, The digital labor of ethical food consumption: a new research agenda for studying everyday food digitalization(2022-12-07); Eli, KarinThis paper explores how consumers’ ethical food consumption practices, mediated by mobile phone applications (apps), are transformed into digital data. Based on a review of studies on the digitalization of ethical consumption practices and food apps, we find that previous research, while valuable, fails to acknowledge and critically examine the digital labor required to perform digitalized ethical food consumption. In this paper, we call for research on how digital labor underlies the digitalization of ethical food consumption and develop a conceptual framework that supports this research agenda. Our proposed conceptual framework builds on three interconnected analytical concepts—datafication, affordances and digital labor—that enable the study of digital labor as an infrastructural element of digitalized food consumption. We illustrate our conceptual framework through our previous research concerning Buycott, a US-based mobile app whose stated aim is to facilitate consumers’ ethical purchasing decisions. Using the walkthrough method, we consider how the Buycott app engages user-generated data and what implications this holds for consumers. The app’s infrastructure, we suggest, connects ethical consumption and digital labor. A richer understanding of the digital food economy, we propose, enables social scientists not only to elucidate how consumers engage in digital labor, but also to contribute to the development of new data governance structures in the digital food economy. We therefore call for social scientists interested in food, consumption and the digital economy to contribute to a new research agenda for studying everyday food digitalization by empirically examining how ethical consumption apps implicate ethical consumers’ work.Type:journal articleJournal:Agriculture and Human ValuesScopus© Citations 13 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Enacting the ‘consuming’ brain: An ethnographic study of accountability redistributions in neuromarketing practicesThe figure of the brain has continued to rise in prominence for at least 30 years. This development continues to raise important questions: in particular, to what extent and in what ways does the brain supplant the person as the presumed origin of human behaviour? Whereas it has previously been discussed in general terms, here we address this question through an ethnographic study of the experimental articulation of the brain in neuromarketing research. Drawing on analytical themes from science and technology studies, we argue that it is crucial to investigate the enactment of the brain in situated practice and to understand the effects on prevailing accountability relations. We analyse the enactment of the ‘consuming’ brain in neuromarketing experiments and in experts’ communication of experimental results. We show how the consuming brain emerges from reconfigured sets of socio-material relations (between e.g. consumers, brains, brain scanning operators, consultants) and how this entails a redistribution of accountability relations. This results in an ontological respecification of the consumer, who is no longer deemed accountable for his/her actions. Instead spokespersons on behalf of the brain – neuromarketing technologies and experts – assume accountability for revealing why consumers buy what they buy. We conclude that the putative shift from person to brain is in fact characterised by a redistribution of accountability relations in neuromarketing practices. We call for further studies of accountability redistributions in practice, so as better to situate novel explanations of human behaviour.Type:journal articleJournal:The Sociological ReviewScopus© Citations 3 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Estimating Dietary Intake from Grocery Shopping Data—A Comparative Validation of Relevant Indicators in Switzerland(MDPI Open Access Journal, 2021-12-29); - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Witness and Silence in Neuromarketing: Managing the Gap between Science and Its Application(2020-01-01); Woolgar, SteveOver the past decades commercial and academic market(ing) researchers have studied consumers through a range of different methods including surveys, focus groups, or interviews. More recently, some have turned to the growing field of neuroscience to understand consumers. Neuromarketing employs brain imaging, scanning, or other brain measurement technologies to capture consumers’ (brain) responses to marketing stimuli and to circumvent the “problem” of relying on consumers’ self-reports. This paper presents findings of an ethnographic study of neuromarketing research practices in one neuromarketing consultancy. Our access to the minutiae of commercial neuromarketing research provides important insights into how neuromarketers silence the neuromarketing test subject in their experiments and presentations and how they introduce the brain as an unimpeachable witness. This enables us conceptually to reconsider the role of witnesses in the achievement of scientific credibility, as prominently discussed in science and technology studies (STS). Specifically, we probe the role witnesses and silences play in establishing and maintaining credibility in and for “commercial research laboratories.” We propose three themes that have wider relevance for STS researchers and require further attention when studying newly emerging research fields and practices that straddle science and its commercial application.Type:journal articleJournal:Science, Technology & Human ValuesVolume:45Issue:1Scopus© Citations 26 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Failing to bear fruits: When a food waste app goes awry(2024-07-16); Food waste assemblages can be seen as ‘capitalist ruins’ (Tsing, 2015) that hold potential for a more sustainable and equitable food future. Food waste reduction apps aim to use this potential by preventing food from turning into waste. In this paper, we explore the case of an app that focuses on household food waste reduction and ask how and why its digital infrastructure failed. We first provide a short overview of current research on digital failure in ‘digital foodscapes’ and on ‘app glitches’ more broadly (Sörum, 2020; Goodman & Jaworska, 2020; Fuentes et al., 2021). We then introduce our case OLIO, a community-based sharing platform for food and other consumer goods that redistributes household surpluses for free. We have taken an (online) auto-ethnographical approach to study this app, including the app walkthrough method and semi-structured interviews (Hine, 2015; Light et al., 2018). By considering the digital infrastructures of OLIO as a platform for ‘ontological experiments’ (Bruun Jensen & Morita, 2015; Schneider et al., 2018), we attend to the tinkering and failing of infrastructuring. In our analysis, we show how the app, just like the food it hoped to save, came to perish in Switzerland resulting in a digital infrastructure ruin. We conclude by elaborating why the concept of ‘infrastructural encounters’ (Simonsen Abildgaard, 2023) is promising to look at these ontological experiments, as attending to infrastructural encounters sheds light on neglected local everyday practices and relations.Type:conference paper - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Appified nutrition: Food, health and the technological promise of apps(2022-05-24)Type:conference paper - Some of the metrics are blocked by yourconsent settings
Item type:Publication,