Rolf Wüstenhagen
Title
Prof. Dr.
Last Name
Wüstenhagen
First name
Rolf
Email
rolf.wuestenhagen@unisg.ch
ORCID
Phone
+41 71 224 2584
Web Site
Twitter
https://twitter.com/wuestenhagen
74 results
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Item type:Publication, Which renewable energy policy is a venture capitalist's best friend? Empirical evidence from a survey of international cleantech investorsGovernments around the world have adopted ambitious targets to increase the share of renewable energy and reduce greenhouse gas emissions. They pursue a variety of policy approaches to achieve these targets. It has been a popular theme for contributions in Energy Policy to investigate the effectiveness of such policies. This article adds a new perspective to the debate, namely looking at the policy preferences of private investors in innovative clean energy technology firms. We surveyed 60 investment professionals from European and North American venture capital and private equity funds and asked them to assess the effectiveness of various policies, in terms of stimulating their interest to invest in innovative clean energy technologies. In addition to quantitative rankings, we use qualitative interview data to capture additional information on why investors prefer some policies over others. The combined analysis compensates for the inherent limitations of a quantitative ranking using generic policy types. The results of this exploratory analysis demonstrate that, all other things being equal, investors in our sample perceived feed-in tariffs to be the most effective renewable energy policy. The overall preference for feed-in tariffs is even more pronounced among investors based in Europe and with higher exposure to clean energy.Type:journal articleJournal:Energy PolicyVolume:37Issue:12 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Kundenpräferenzen für leistungsrelevante Attribute von StromproduktenType:journal articleJournal:Zeitschrift für EnergiewirtschaftVolume:33Issue:2 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Of Acting Principals and Principal Agents: Goal Incongruence in the Venture Capitalist-Entrepreneur RelationshipThis qualitative study examines the motivations for venture capitalists and entrepreneurs to act opportunistically toward one another. Structured interviews with 14 employees and 5 investors in a venture capital-funded start-up revealed that venture capitalists expect opportunistic behaviour from entrepreneurs during investment rounds but largely trust entrepreneurs between financing rounds. Both venture capitalists and entrepreneurs reported that venture capitalists act opportunistically towards the entrepreneur and other venture partners during all stages of start-up development. These findings have important implications for entrepreneurship research, most notably the applicability of agency theory as a theoretical perspective from which to view the complex relationship between venture capitalists and entrepreneurs.Type:journal articleJournal:International Journal Entrepreneurship and Small BusinessVolume:7Issue:3 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Why Corporate Venture Capital Funds Fail - Evidence from the European Energy IndustryCorporate venture capital (CVC) is an important concept for large firms to manage innovation. CVC has been pioneered by major companies in the information technology, telecommunications and pharmaceutical industries. In 1999-2001, many large energy companies had launched CVC funds. In the most recent past, however, many energy companies have discontinued their activities, leading to what might be called the "Sudden Death syndrome" of corporate venture capital in this industry. Our qualitative research suggests that one factor that has played an important role in the failure of CVC funds, and has largely been overlooked in previous research, is parent firm organisational culture. We develop a conceptual model that explains the relationship between organisational culture and CVC fund survival, including the moderating roles of decision-making practices in organisations and parent firm skills in managing and measuring success. Our findings are based on 27 qualitative in-depth interviews with corporate and independent VCs in the energy industry.Type:journal articleJournal:World Review of Entrepreneurship, Management and Sustainable DevelopmentVolume:5Issue:4Scopus© Citations 20 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Understanding the Green Energy ConsumerA threefold increase in crude oil prices over the last five years, growing concern about climate change, and public policies promoting renewable energy have begun to cause a fundamental transformation of the housing industry. In this phase of discontinuous change, it is essential for both incumbent heating marketers as well as new entrants to understand shifting customer preferences. This article provides critical insights for successful creation of customer value with new residential energy technologies.Type:journal articleJournal:Marketing Review St.GallenIssue:4 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Wirksamkeit umweltpolitischer Anreize zum Kauf energieeffizienter Fahrzeuge: eine empirische Analyse Schweizer AutomobilkundenType:journal articleJournal:Zeitschrift für angewandte Umweltforschung (Journal of Environmental Research)Volume:18Issue:1 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Social Acceptance of Renewable Energy Innovation : an Introduction to the ConceptThis paper introduces the special issue on Social Acceptance of Renewable Energy Innovation. It is a collection of best papers presented at an international research conference held in Tramelan (Switzerland) in February 2006. While there are ambitious government targets to increase the share of renewable energy in many countries, it is increasingly recognized that social acceptance may be a constraining factor in achieving this target. This is particularly apparent in the case of wind energy, which has become a subject of contested debates in several countries largely due to its visual impact on landscapes. This paper introduces three dimensions of social acceptance, namely socio-political, community and market acceptance. Factors influencing socio-political and community acceptance are increasingly recognized as being important for understanding the apparent contradictions between general public support for renewable energy innovation and the difficult realization of specific projects. The third dimension, market acceptance, has received less attention so far and provides opportunities for further research, particularly from management scholars.Type:journal articleJournal:Energy PolicyVolume:35Issue:5Scopus© Citations 2491 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, The Influence of Eco-Labelling on Consumer Behaviour : Results of a Discrete Choice Analysis for Washing MachinesEco-labelling is an important tool to overcome market failure due to information asymmetries for environmental products. While previous research has discussed the importance of labelling, this paper provides empirical data on the influence of ecolabels on consumer behaviour for household appliances. It reports on the results of a survey involving a total of 151 choice-based conjoint interviews conducted in Switzerland in Spring 2004. Choice-based conjoint analysis (also known as discrete choice) has been applied to reveal the relative importance of various product attributes for consumers. The EU energy label is used for the product category chosen in our survey, washing machines, and we investigate the relative importance of this eco-label compared with other product features (such as brand name) in consumers' purchasing decisions. We draw conclusions for sustainability marketing and policyType:journal articleJournal:Business Strategy and the EnvironmentVolume:15Issue:3DOI:10.1002/bse.522Scopus© Citations 325 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Current issues in the greening of industry : Energy - the Forgotten Megatrend in Business School ResearchType:journal articleJournal:Business Strategy and the EnvironmentVolume:15Issue:4DOI:10.1002/bse.548 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Green Energy Market Development in Germany: Effective Public Policy and Emerging Customer DemandThis paper reviews the development of renewable energy in Germany from 1973 to 2003. It investigates the relative importance of energy policy and green power marketing in shaping the renewable energy market. More than a decade of consistent policy support for renewables under the feed-in law (StrEG) and its successor (EEG) has been an important driver for increasing renewable electricity generation to date, putting the country in a better position than most of its peers when it comes to achieving European Union targets for renewable energy. Green power marketing driven by customer demand, on the other hand, is growing, but has had limited measurable impact so far. We discuss potential intangible benefits of green power marketing and scenarios for future market development. The paper concludes with lessons that can be learned from the German case for policy design and market development in other countries.Type:journal articleJournal:Energy PolicyVolume:34Issue:13Scopus© Citations 340