Cristian Pons-Seres de Brauwer
Title
Dr.
Last Name
Pons-Seres de Brauwer
First name
Cristian
Email
cristian.pons-seresdebrauwer@unisg.ch
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Item type:Publication, Acceptance dynamics of innovation diffusion: A heuristic framework for analysing actor reorientations in sustainability transitionsThe accelerated decarbonisation of energy systems entails a drastic increase in the diffusion rate of renewable energies. The adoption of ambitious policy mixes to this end faces a number of key challenges related to the resistance of multiple actors against the disruptive changes that such an acceleration entail. Policy-driven innovation diffusion efforts will thus require the sustained support and commitment from numerous stakeholders holding conflicting positions over disruptive processes of renewables' innovation diffusion. Yet despite its multistakeholder and processual character, empirical analyses on the social acceptance of renewables' innovation remain skewed towards static examinations of one specific actor group anchored in one particular point in time and location, omitting the interrelations across acceptance dimensions inherent in multistakeholder processes of innovation diffusion. To address these shortcomings, this paper introduces a novel heuristic framework on the acceptance dynamics of innovation diffusion processes as a key element to guide the examination of actor inertia and reorientation dynamicsdepth, breadth, speed and directionalityover the diffusion of environmental innovations. Based on suggested framework applications, the paper outlines several implications for future research cutting across social acceptance and actor reorientations within sustainable energy transitions.Type:journal articleJournal:Energy Research & Social ScienceIssue:111Scopus© Citations 9