Early Market Signaling in Radical Innovation Development
Type
dissertation project
Start Date
July 1, 2010
End Date
July 1, 2012
Status
ongoing
Keywords
market signaling
radical innovation
market knowledge
new product success
effectuation
Description
Developing radically new products typically entails many uncertainties due to imperfect information about the external environment. At the heart of this research project lies the assumption that a firm's early market signaling behavior in new product development, i.e., a firm's overt external communication processes on a new advanced technology at the early stages of the development process, reduces information imperfection in uncertain environments. Based on this assumption, this research project sets out to study beneficial outcomes and antecedent factors of a firm's early market signaling behavior in new product development for radical innovations.
Leader contributor(s)
Funder
Topic(s)
market signaling
radical innovation development
market knowledge development
factors of new product success
effectuation
Method(s)
Management Survey
Structural Equation Modeling
Range
HSG Internal
Range (De)
HSG Intern
Division(s)
Eprints ID
143791