E-Commerce
Type
consulting project
Start Date
February 1, 2010
End Date
December 30, 2010
Status
ongoing
Keywords
touchpoint management
channel coordination
customer buying processes
innovative sales
Description
evaluation of e-commerce strategies within the automotive sector
Leader contributor(s)
Member contributor(s)
Funder
Topic(s)
innovative marketing and sales approaches
Method(s)
End-customer investigations
Range
Institute/School
Range (De)
Institut/School
Principal
BMW Group
Division(s)
Eprints ID
61219