Multichannel Strategy Financial Services
Type
consulting project
Start Date
September 30, 2009
End Date
December 31, 2009
Status
completed
Keywords
financial services
customer buying processes
touchpoint management
multichannel management
Description
Development of a multichannel strategy of BMW's financial services offerings. This includes channel identification, performance assessment and channel portfolio configuration.
Leader contributor(s)
Member contributor(s)
Pernet, Nicolas
Funder
Topic(s)
Development of a multichannel strategy in the financial services sector
Method(s)
Qualitative studies
Range
Institute/School
Range (De)
Institut/School
Division(s)
Eprints ID
61220