CREDIT SUISSE: Activating the Credit Suisse Strategy
Type
applied research project
Start Date
July 1, 2009
End Date
June 30, 2011
Status
ongoing
Keywords
Corporate Strategy
Corporate Brand Management
Strategy Implementation
Emotion
Description
We elaborate on a concept of how to emotionalize corporate strategies and generate the necessary momentum for their implementation by using and emphasizing the the emotional power of the Credit Suisse Brand.
Leader contributor(s)
Member contributor(s)
Funder
Topic(s)
Corporate Strategy
Corporate Brand Management
Strategy Implementation
Emotion
Method(s)
Qualitative Interviews
Desk Research
Case Study
Range
HSG Internal
Range (De)
HSG Intern
Eprints ID
68118