Exploring Value Creation Strategies from a Service(s) Perspective
Type
applied research project
Start Date
April 1, 2009
End Date
December 31, 2009
Status
completed
Keywords
industrial service management
value creation
manufacturing companies
strategy
Description
This research project explores changes in value creation in the manufacturing industry as a consequence of the increasing strategic importance of service leading to a trend to break free from the traditional producer-oriented perspective on sequential value creation toward a customer value creation-oriented perspective where value is co-created between parties. The project is financed by the Swiss National Science Foundation (SNF) and will be realized at and in close collaboration with the Insitute for Manufacturing at the University of Cambridge.
Leader contributor(s)
Fischer, Thomas
Funder
Topic(s)
Value creation in the manufacturing industry from a service perspective
Method(s)
Qualitative and quantitative research methos
Range
HSG Internal
Range (De)
HSG Intern
Division(s)
Eprints ID
53249