Product Branding - Kooperationsprojekt mit der Phonak AG
Type
consulting project
Start Date
January 15, 2009
End Date
February 6, 2009
Status
completed
Keywords
Branding Strategy
Description
Goal of this project is to develop a new product classification and naming process. This process will enhance product categorization, facilitate general customer comprehension, and structure Phonak's future launch processes.
Leader contributor(s)
Member contributor(s)
Herhausen, Dennis
Pernet, Nicolas
Partner(s)
Sonova AG / Phonak AG
Funder
Topic(s)
Branding
Method(s)
Beratungsprojekt
Range
Institute/School
Range (De)
Institut/School
Principal
Cooperation with Sonova AG / Phonak AG
Division(s)
Eprints ID
51285