Performance Implications of Managing Corporate Programs
Type
applied research project
Start Date
September 1, 2008
End Date
February 28, 2009
Status
completed
Keywords
corporate programs
steering
strategic initiatives
strategic planning
Description
Corporate programs are regularly employed by large corporations as the main vehicles for the creation of value. Six Sigma at GE, top+ and Fit4 2010 at Siemens, or 55+ at Allianz are a few of the more widely-publicized examples of such initiatives. In management literature, the phenomenon of strategic initiatives continues to draw attention from management scholars. Recognized as the main building blocks of research on strategic renewal and corporate entrepreneurship, strategic initiatives have been show to significantly enhance competitive advantage.
This research project explores the performance consequences of corporate program management and steering. Employing a behavioral perspective within a qualitative research framework, the project aims to identify the mechanisms through which corporate programs affect performance, and then assess whether and how corporate programs legitimate corporate centers through the generation of a corporate surplus.
This research project explores the performance consequences of corporate program management and steering. Employing a behavioral perspective within a qualitative research framework, the project aims to identify the mechanisms through which corporate programs affect performance, and then assess whether and how corporate programs legitimate corporate centers through the generation of a corporate surplus.
Leader contributor(s)
Funder
Topic(s)
Corporate Programs
Method(s)
Qualitative Research
Range
Institute/School
Range (De)
Institut/School
Division(s)
Eprints ID
56125