Financial Services Trend Analysis - Kooperationsprojekt mit der BMW Group
Type
applied research project
Start Date
August 1, 2007
End Date
January 31, 2008
Status
completed
Keywords
Trend Analysis
Description
Identification and analysis of important trends, translation and integration of relevant marketing trends in the field of BMW SF.
Assessment of current trend management situation at BMW SF. Analysis of potential strengths, weaknesses, opportunities and threats in the trend and innovation process.
Assessment of current trend management situation at BMW SF. Analysis of potential strengths, weaknesses, opportunities and threats in the trend and innovation process.
Leader contributor(s)
Member contributor(s)
Herhausen, Dennis
Pernet, Nicolas
Funder
Topic(s)
Identification
analysis
translation
and integration of relevant marketing trends for financial services.
Method(s)
Beratungsprojekt
Range
Institute/School
Range (De)
Institut/School
Principal
BMW SF
Division(s)
Eprints ID
51069