LOHAS (Lifestyles of Health and Sustainability) - Implications for Swisscom
Type
consulting project
Start Date
August 1, 2007
End Date
August 31, 2007
Status
completed
Keywords
LOHAS
Sustainable Consumption
Marketing
Green Marketing
Innovation
Trend
Lifestyle
Description
Lifestyles of Health and Sustainability (LOHAS) describes an estimated $208 billion U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living. The consumers attracted to this market have been collectively referred to as Cultural Creatives by sociologist Paul Ray and represent a sizable group in the United States and other countries around the world. Approximately 16% percent of the adults in the U.S., or 35 million people, are currently considered LOHAS Consumers.
Leader contributor(s)
Member contributor(s)
Luethi, Sonja
Funder
Topic(s)
LOHAS
Sustainable Consumption
Marketing
Green Marketing
Innovation
Trend
Lifestyle
Method(s)
Literature Review
Range
Institute/School
Range (De)
Institut/School
Principal
Swisscom Innovations
Eprints ID
40479