Gestaltung der Markenpersönlichkeit mittels der Means End-Theorie
ISBN
3-409-12391-1
Type
book section
Date Issued
1999
Author(s)
Editor(s)
Esch, Franz-Rudolf
Language
German
HSG Classification
not classified
Refereed
No
Book title
Marktforschung
Publisher
Gabler
Publisher place
Wiesbaden
Start page
104
End page
133
Pages
30
Subject(s)
Division(s)
Eprints ID
2687