Marketing Ethics in Emerging Markets - Coping with Ethical Dilemmas

Journal
IIMB Management Review
ISSN
0979-3896
Type
case review (law)
Date Issued
2006-03-01
Author(s)
Abstract
Discusses the role of marketing ethics in emerging markets. Criticism on multinational companies for behavior that only values the principle of profit maximization; Inclusion of pricing in ethical dilemmas in marketing activities; Incorporation of social responsibility in business to cope with several ethical dilemmas.
Language
English
HSG Classification
contribution to practical use / society
Refereed
Yes
Publisher
Indian Institute of Management IIMB
Publisher place
Bangalore
Volume
18
Number
1
Start page
95
End page
104
Pages
10
URL
Subject(s)

business studies

Division(s)

IMP - Institute for S...

Eprints ID
35099