Intraday Store Sales Patterns : The Basis to Replenish Retail Shelves Just-in-Time
Type
conference paper
Date Issued
2011-08-12
Author(s)
Ehrenthal, Joachim C.F.
Abstract
Today's dominant shelf replenishment concepts in grocery retailing target on-shelf availability of any product at any time during store opening hours. In line, out-of-stocks are reported as the number of occasions a specific product was not available on the designated shelf space during store opening hours. In this paper, we challenge the assumption that products need to be available at any time during store opening hours. Based on point-of-sales data we show that product demand varies during a day and that these variations follow predictable patterns. Many products of different categories show low or no sales during a specific time, while sales are high during another time during store opening hours. This key finding suggests that shelf replenishment concepts for retail stores may benefit from integrating the just-in-time philosophy applied in industrial settings. We further discuss that a just-in-time shelf replenishment approach in grocery retail stores increases efficiency for high turnover products, while low turnover products are better replenished based on free capacity of store staff than specific timing. The findings have major implications for store delivery concepts, including warehouse picking
Language
English
Keywords
On-shelf availability
[http://www.sdlogic.net/ Service-Dominant logic]
sales patterns
shelf replenishment
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
West meets East
Publisher
Academy of Management
Publisher place
New York
Volume
Paper Session 967
Start page
22
Event Title
2011 71st Annual Meeting of the Academy of Management
Event Location
San Antonio, Texas, USA
Subject(s)
Division(s)
Eprints ID
71391