Case Study: Change Management & Leadership at Microsoft

Satya Nadella was formally introduced as the CEO of Microsoft on February 4, 2014. He started his first day on the job amongst worrying news. Quarterly PC shipments were at that time around 70 million, while over 350 million smartphones were sold at the same time. Hence, Both Apple and Android operating systems were expanding rapidly. Microsoft’s core market, which had stood strong since its foundation, was suddenly being threatened. It was therefore not surprising, that at an internal poll at Microsoft, most employees thought the company was headed in the wrong direction. Thus, Nadella set himself a series of ambitious goals for turning the company around and reaching his vision of “One Microsoft”.