Capabilities for Market Segmentation: Theoretical Constructs, Measurement Scale Development and Empirical Validation
Type
conference paper
Date Issued
2005-05-25
Author(s)
Editor(s)
European Marketing Academy
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Event Title
34th European Marketing Academy (EMAC) Annual Conference
Event Location
Milan, Italy
Event Date
24.-27.05.2005
Subject(s)
Eprints ID
34585