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  4. Cumulus: the development of a loyalty card scheme
 
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Cumulus: the development of a loyalty card scheme

Series
A European casebook
Type
case study
Date Issued
2000
Author(s)
Rudolph, Thomas  
Busch, Sebastian
Editor(s)
Phillips, C.
Pruyn, A.
Kestemont, M.
Language
English
Keywords
loyalty cards
retailing
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
John Wiley & Sons
Publisher place
London
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/74898
Subject(s)

business studies

Division(s)

IRM - Institute of Re...

Eprints ID
34831

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