Cumulus: the development of a loyalty card scheme
Series
A European casebook
Type
case study
Date Issued
2000
Author(s)
Editor(s)
Phillips, C.
Pruyn, A.
Kestemont, M.
Language
English
Keywords
loyalty cards
retailing
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
John Wiley & Sons
Publisher place
London
Subject(s)
Division(s)
Eprints ID
34831