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  4. Life Events als Schlüssel zum CRM der Allianz
 
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Life Events als Schlüssel zum CRM der Allianz

ISBN
978-3-8349-0282-5
Type
book section
Date Issued
2007
Author(s)
Tomczak, Torsten  
Schögel, Marcus  
Arndt, Oliver
Editor(s)
Tomczak, Torsten  
Schögel, Marcus  
Belz, Christian  
DOI
10.1007/978-3-8349-9186-7_16
Abstract (De)
In: "Managementkonzepte und -ansätze"
Language
German
Keywords
Customer Relationship Management
HSG Classification
not classified
Refereed
No
Book title
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
Publisher
Gabler
Publisher place
Wiesbaden
Start page
296
End page
300
Pages
5
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/82080
Subject(s)

other research area

Division(s)

IMC – Institute for M...

ICI - Institute for C...

ITEM - Institute of T...

EMBA - Executive MBA

Eprints ID
38753

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