Life Events als Schlüssel zum CRM der Allianz
ISBN
978-3-8349-0282-5
Type
book section
Date Issued
2007
Author(s)
Editor(s)
Abstract (De)
In: "Managementkonzepte und -ansätze"
Language
German
Keywords
Customer Relationship Management
HSG Classification
not classified
Refereed
No
Book title
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
Publisher
Gabler
Publisher place
Wiesbaden
Start page
296
End page
300
Pages
5
Subject(s)
Eprints ID
38753