Marketing Budgeting Sophistication, Stakeholder's Satisfaction with Marketing Budgeting, Marketing Performance
Type
conference paper
Date Issued
2004-05-26
Author(s)
Fuchs, Dion
Language
English
HSG Classification
not classified
Refereed
Yes
Event Title
AMS Annual Conference
Event Location
Vancouver (CAN)
Subject(s)
Division(s)
Eprints ID
42472