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The Role of Public Brands to Create Trust-Based Co-operations between Public Institutions
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The Role of Public Brands to Create Trust-Based Co-operations between Public Institutions
Type
fundamental research project
Start Date
01 August 2006
End Date
31 July 2007
Status
ongoing
Keywords
Public Marketing
Public Cooperation
Public Brands
Trust
Leader contributor(s)
Ramspeck, Stefanie
Funder(s)
HSG – Grundlagenforsc...
Range
Institute/School
Range (De)
Institut/School
Division(s)
IMP - Institute for S...
Eprints ID
31266