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GRONEN 2006 - Sustainability Management, Innovation & Entrepreneurship
Type
other project type
Start Date
01 January 2006
End Date
31 December 2006
Status
completed
Keywords
Innovation
Sustainability
Entrepreneurship
Eco-Innovation
Environmental Entrepreneurship
Venture Capital
Finance
Description
The 2006 GRONEN Research Conference focused on Innovation, Entrepreneurship and Sustainability. In recent years we could observe a shift towards an understanding of sustainability management that moves from exploitation to exploration, from corporate environmental management to sustainable entrepreneurship, and from efficiency to innovation. In fact, current sustainability trends indicate the need for radical innovation, which may be brought about by entrepreneurial start-ups as well as new ventures within existing corporations. Financing these innovations might be a key bottleneck for sustainable development, mainly because research in finance is only beginning to take into account the threats and opportunities of sustainability. At the same time, understanding changing customer preferences around sustainability and translating them into successful marketing strategies is key. Ultimately, innovative new business models will be required to combine environmental and social sustainability with economic sustainability.
Leader contributor(s)
Member contributor(s)
Kaenzig, Josef
Funder(s)
Topic(s)
Innovation
Sustainability
Entrepreneurship
Eco-Innovation
Environmental Entrepreneurship
Venture Capital
Finance
Method(s)
Workshop
Range
School
Range (De)
School
Principal
Swiss National Science Foundation, University of St. Gallen
Division(s)
Eprints ID
40481
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PublicationSustainable Innovation and EntrepreneurshipIn recent years our understanding of corporate sustainability has moved from exploitation to exploration, from corporate environmental management to sustainable entrepreneurship, and from efficiency to innovation. Yet current sustainability trends indicate the need for radical innovation via entrepreneurial start-ups or new ventures within existing corporations. However the financing and marketing of such schemes remains a problem. Presenting both conceptual and empirical research, this fascinating book addresses how we can combine environmental and social sustainability with economic sustainability in order to produce innovative new business models.