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Research Brand Equity
Type
applied research project
Start Date
01 December 2007
End Date
30 September 2009
Status
ongoing
Description
A method for the valuation of research brands is going to be developed, recommendations for the strengthening of (industrial) research brands and for research marketing will be deduced. Main target audience are Swiss companies with high R&D intensity. The dissemination of the results will be achieved through a) the project partner with large companies as main target clients and b) the dissemination partner with small and medium sized R&D intensive companies as main target clients.
Leader contributor(s)
Rumsch, Wolf
Partner(s)
IBM Zurich Research Lab, BGW AG
Funder(s)
Notes
[http://www.innovationsreport.de/html/berichte/studien/bericht-108596.html Press Release]
Range
Institute/School
Range (De)
Institut/School
Division(s)
Eprints ID
46783
Reference Number
9038.2 PFES-ES