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Multichannel Strategy Financial Services
Type
consulting project
Start Date
30 September 2009
End Date
31 December 2009
Status
completed
Keywords
financial services
customer buying processes
touchpoint management
multichannel management
Description
Development of a multichannel strategy of BMW's financial services offerings. This includes channel identification, performance assessment and channel portfolio configuration.
Leader contributor(s)
Member contributor(s)
Pernet, Nicolas
Funder(s)
Topic(s)
Development of a multichannel strategy in the financial services sector
Method(s)
Qualitative studies
Range
Institute/School
Range (De)
Institut/School
Division(s)
Eprints ID
61220