Niklas Leicht

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Leicht
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Niklas
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niklas.leicht@unisg.ch

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    Item type:Publication,
    When is Crowdsourcing Advantageous? The Case of Crowdsourced Software Testing
    (Boğaziçi University, 2016)
    Leicht, Niklas  
    ;
    Knop, Nicolas
    ;
    Müller-Bloch, Christoph
    ;
    Leimeister, Jan Marco  
    Crowdsourcing describes a novel mode of value creation in which organizations broadcast tasks that have been previously performed in-house to a large magnitude of Internet users that perform these tasks. Although the concept has gained maturity and has proven to be an alternative way of problem-solving, an organizational cost-benefit perspective has largely been neglected by existing research. More specifically, it remains unclear when crowdsourcing is advantageous in comparison to alternative governance structures such as in-house production. Drawing on crowdsourcing literature and transaction action cost theory, we present two case studies from the domain of crowdsourced software testing. We systematically analyze two organizations that applied crowdtesting to test a mobile application. As both organizations tested the application via crowdtesting and their traditional in-house testing, we are able to relate the effectiveness of crowdtesting and the associated costs to the effectiveness and costs of in-house testing. We find that crowdtesting is comparable in terms of testing quality and costs, but provides large advantages in terms of speed, heterogeneity of testers and user feedback as added value. We contribute to the crowdsourcing literature by providing first empirical evidence about the instances in which crowdsourcing is an advantageous way of problem solving.
    Type:conference paper
    URL:http://aisel.aisnet.org/ecis2016_rp/60
    URI:https://www.alexandria.unisg.ch/handle/20.500.14171/105267
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    Item type:Publication,
    Towards Successful Crowdsourcing Projects: Evaluating the Implementation of Governance Mechanisms
    (Association for Information Systems, 2015-12-13)
    Zogaj, Shkodran
    ;
    Leicht, Niklas  
    ;
    Blohm, Ivo  
    ;
    Bretschneider, Ulrich
    The last decade has witnessed the proliferation of crowdsourcing in various academic domains including strategic management, computer science, or IS research. Numerous companies have drawn on this concept and leveraged the wisdom of crowds for various purposes. However, not all crowdsourcing projects turn out to be a striking success. Hence, research and practice are on the lookout for the main factors influencing the success of crowdsourcing projects. In this context, proper governance is considered as the key to success by several researchers. However, little is known about governance mechanisms and their impact on project outcomes. We address this issue by means of a multiple case analysis in the scope of which we examine crowdsourcing projects on collaboration-based and/or competition-based crowdsourcing systems. Our initial study reveals that task definition mechanisms and quality assurance mechanisms have the highest impact on the success of crowdsourcing projects, whereas task allocation mechanisms are less decisive.
    Type:conference paper
    URL:http://aisel.aisnet.org/icis2015/proceedings/ISgov/10/
    URI:https://www.alexandria.unisg.ch/handle/20.500.14171/105645