How Does Marketing Department's Influence Affect the Dissemination of Market Intelligence Across the Firm? : Evidence for an Inverted U-Shaped Relationship

This research studies the relationship between marketing department‘s influence and one of its main functions within the firm: disseminating market intelligence. Although prior Research assumes that marketing is more likely to disseminate intelligence with increasing influence, the authors hypothesize that there might be limits to the benefits of high marketing influence. The results of two empirical studies indicate that the relationship is not entirely positive but rather takes the form of an inverted U.