What if? Strategy Design for Enacting Enterprise Performance

Strategy making is confronted with a flow of issues and challenges, simultaneously implying fundamental uncertainties and strategic opportunities for current and future enterprise performance. For entrepreneurial strategizing, it is important to successfully translate such issues and challenges into value-creating initiatives, businesses, solutions, and products. In this chapter, we argue that strategy design is essential under these conditions, because it allows proactive creation and realization of promising strategic opportunities, while at the same time establishing organizational pre-conditions for future opportunity creation and realization. Specifically, we identify 10 strategy design practices and show how they shape entrepreneurial strategizing and enterprise performance. Additionally, we identify specific steps to introducing such practices into the strategy process of an enterprise.