Customer Journeys and their Effects on Customer Satisfaction and Loyalty
Journal
Proceedings of the European Marketing Association 46th Annual Conference
Type
conference paper
Date Issued
2017
Author(s)
Verhoef, Peter
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Event Title
European Marketing Association 46th Annual Conference
Event Location
Groningen
URL
Subject(s)
Division(s)
Eprints ID
250535