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Customer Journeys and their Effects on Customer Satisfaction and Loyalty

Journal
Proceedings of the European Marketing Association 46th Annual Conference
Type
conference paper
Date Issued
2017
Author(s)
Herhausen, Dennis  
Kleinlercher, Kristina  
Emrich, Oliver  
Verhoef, Peter
Rudolph, Thomas  
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Event Title
European Marketing Association 46th Annual Conference
Event Location
Groningen
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/103096
Subject(s)

business studies

Division(s)

IMC – Institute for M...

IRM - Institute of Re...

Eprints ID
250535

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