Profile Page Prof. Dr. Dr. h.c. Torsten Tomczak

Profile Picture
Name Torsten Tomczak
Title Prof. Dr. Dr. h.c.
Function
Institute/School EMBA - Executive MBA, ITEM - Institute of Technology Management with Transfer Center for Technology Management (TECTEM), ICI - Institute for Customer Insight
Address IMO-HSG
Büro 32-202
Bahnhofstrasse 8
9000 St. Gallen
Schweiz
Email address torsten.tomczak@unisg.ch
Phone +41 71 224 2890
Homepage http://ici.unisg.ch
Main Focuses Markenmanagement, Strategisches Marketing, Innovation
Additional Information

Latest Additions (all)

  1. Project Tomczak, Torsten; Scharfenberger, Philipp & Gollnhofer, Johanna Franziska (2013) Best Practice in Brand Management [applied research project] Official URL .
  2. Project Tomczak, Torsten; Henkel, Sven & Scharfenberger, Philipp (2009) Behavioral Branding and Brand Controlling @ ABB [industry project] Official URL .
  3. Project Tomczak, Torsten; Scharfenberger, Philipp; Vogt, Dennis; Hildebrand, Christian & van Tilburg, Miriam (2011) Branding and Behavioral Branding @ KIND Hörgeräte [applied research project] Official URL .
  4. Project Erz, Antonia; von Walter, Benjamin & Tomczak, Torsten (2007) BMW Group: Brand Behavior [consulting project] .
  5. Project von Walter, Benjamin; Wentzel, Daniel & Tomczak, Torsten (2010) Electrolux Switzerland: Publicity and employees [applied research project] .
  6. Project Tomczak, Torsten; Henkel, Sven; Heidig, Wibke & Molner, Sven (2009) Sponsoring Success [applied research project] .
  7. Project Henkel, Sven; Scharfenberger, Philipp & Tomczak, Torsten (2009) CREDIT SUISSE: Activating the Credit Suisse Strategy [applied research project] .
  8. Project Henkel, Sven; Vogt, Dennis; von Walter, Benjamin & Tomczak, Torsten (2010) B2B Brand Excellence Network [applied research project] .
  9. Project Henkel, Sven; Hildebrand, Christian & Tomczak, Torsten (2010) Automotive Reloaded [industry project] .
  10. Project Henkel, Sven; Hildebrand, Christian & Tomczak, Torsten (2010) T-SYSTEMS University Network [applied research project] .
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