Profile Page Dr. Philipp Scharfenberger

Latest Additions (all)

1. Scharfenberger, Dr. Philipp; Gollnhofer, Dr. Johanna Franziska; Hess, Dr. Andreas & Kruthoff, Dr. Kai (2013) Best Practice in Brand Management [applied research project] .
   
2. Scharfenberger, Dr. Philipp; Hess, Dr. Andreas; Grützner, Thore; Vogt, Dr. Dennis & Kruthoff, Dr. Kai (2015) Behavioral Branding @ BOSCH [consulting project] .
   
3. Scharfenberger, Philipp: Aesthetics, Semiotics and Marketing Research. [Conference or Workshop Item]
4. Tomczak, Torsten & Scharfenberger, Philipp: Kreativität bleibt der Schlüssel zum Erfolg. In: HandelsZeitung : Schweizer Wochenblatt für Wirtschaft (2018), S. 45.
5. Die neue Welt der Markenkommunikation (2018), 6,
6. Jahn, Benedikt; Treiber-Ruckenbrod, Jennifer; Scharfenberger, Philipp & Tomczak, Torsten: Spagat in der Transformation - Marken als Treiber der Veränderung und Bewahrer der Unternehmensessenz. In: Absatzwirtschaft (2017), 11, S. 54-57.
7. Feige, Stephan; Annen, Raphael; Hirsbrunner, Roman & Scharfenberger, Philipp: Was ist Herkunft wert? Eine empirische Studie zu Regionalprodukten. 2017.
8. Scharfenberger, Philipp & Pikali, Gerhard: Branding at Fond of Bags. Case Study at University of St. Gallen, 2016.
9. Blumer, Silke; Scharfenberger, Philipp; Häubl, Gerald & Tomczak, Torsten: Experiencing the Self through Products : How Direct Product Experiences Paired with Abstract Product Construals Increase Consumers’ Identification with and Evaluation of Product. In NA - Advances in Consumer Research. Duluth, MN : Association for Consumer Research, 2016, S. 720.
10. Scharfenberger, Philipp: Semiotics and Branding. [Conference or Workshop Item]

Most Viewed Items

	Item title	Views
1	Zur Idee einer Object-Dominant Logic im Marketing	2058
2	Having, Holding, Being - The Relevance of Graspability for the Self-Extension Function of Symbolic Objects and Their Symbolized Meanings	2009
3	How Employees' Distance to Headquarter Affects the Influence of Internal vs. External Communication on Employee Behavior	1883
4	Kreativität und Marketing Effizienz : Keynote zum Marketing Intelligence Day 2015	1880
5	The Concept of Graspability in the Context of Perceived Ownership and the Extended Self	1848
6	Emotionen aus Sicht der Kommunikation	1786
7	Having, Holding, Being - The Relevance of Graspability for the Self-Extension Function of Symbolic Objects and Their Symbolized Meanings	1779
8	Solid Possessions: How Objects Reduce Psychological Distance to Intangible Meanings	1655
9	Haben, Greifen, Sein: Die Object-Dominant Logic	1648
10	Tangible Possessions and the Self - How Objects Reduce Perceived Distance to Their Symbolized Meanings	1361