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Sex matters: The Effect of Brand Gender on Brand Equity
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Sex matters: The Effect of Brand Gender on Brand Equity
Journal
Advances in Consumer Research
ISSN
0098-9258
Type
journal article
Date Issued
2011-10
Author(s)
Lieven, Theo
Herrmann, Andreas
Landwehr, Jan R.
van Tilburg, Miriam
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Association for Consumer Research
Publisher place
Duluth, Minn.
Volume
39
Start page
527
End page
527
Pages
1
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/93476
Subject(s)
business studies
Division(s)
ICI - Institute for C...
Eprints ID
208974