Sex matters: The Effect of Brand Gender on Brand Equity
Journal
Advances in Consumer Research
ISSN
0098-9258
Type
journal article
Date Issued
2011-10
Author(s)
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Association for Consumer Research
Publisher place
Duluth, Minn.
Volume
39
Start page
527
End page
527
Pages
1
Subject(s)
Division(s)
Eprints ID
208974