Kunden zu Fans machen : Was Unternehmen von der Fankultur des FC Schalke 04 lernen können

Item Type Journal paper
Abstract
Authors Jenewein, Wolfgang
Journal or Publication Title Marketing Review St. Gallen
Language German
Subjects business studies
HSG Classification not classified
Refereed No
Date February 2014
Publisher Gabler
Place of Publication Wiesbaden
Volume 31
Number 2
Page Range 10-19
Number of Pages 10
ISSN 1865-6544
ISSN-Digital 1865-7516
Publisher DOI 10.1365/s11621-014-0336-0
Depositing User Prof. Dr. Wolfgang Jenewein
Date Deposited 09 Dec 2013 18:35
Last Modified 23 Aug 2016 11:17
URI: https://www.alexandria.unisg.ch/publications/227884

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Citation

Jenewein, Wolfgang (2014) Kunden zu Fans machen : Was Unternehmen von der Fankultur des FC Schalke 04 lernen können. Marketing Review St. Gallen, 31 (2). 10-19. ISSN 1865-6544

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https://www.alexandria.unisg.ch/id/eprint/227884
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