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Social media and their influence on the selection of the purchase channel
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Social media and their influence on the selection of the purchase channel
ISBN
978-91-7258-945-2
Type
conference paper
Date Issued
2014-05-08
Author(s)
Steiner, Philipp Hendrik
Schlager, Tobias
Maas, Peter
Language
English
Keywords
Social Media
purchase channel
online purchase
HSG Classification
contribution to scientific community
Refereed
No
Book title
2014 Shopper Marketing & Pricing Conference Proceedings
Publisher
Stockholm School of Economics
Publisher place
Stockholm
Start page
26
End page
29
Pages
4
Event Title
2014 Shopper Marketing: In-store, On-line, Social, and Mobile Conference
Event Location
Stockholm, Schweden
Event Date
08.-10.05.2014
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/86997
Subject(s)
business studies
Division(s)
I.VW - Institute of I...
ICI - Institute for C...
Eprints ID
229205