Social media and their influence on the selection of the purchase channel
ISBN
978-91-7258-945-2
Type
conference paper
Date Issued
2014-05-08
Author(s)
Language
English
Keywords
Social Media
purchase channel
online purchase
HSG Classification
contribution to scientific community
Refereed
No
Book title
2014 Shopper Marketing & Pricing Conference Proceedings
Publisher
Stockholm School of Economics
Publisher place
Stockholm
Start page
26
End page
29
Pages
4
Event Title
2014 Shopper Marketing: In-store, On-line, Social, and Mobile Conference
Event Location
Stockholm, Schweden
Event Date
08.-10.05.2014
Subject(s)
Eprints ID
229205