The Business Model Navigator : 55 Models that will revolutionise your Business

Item Type Book
Abstract A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated models that are no longer delivering the results we need. The brains behind The Business Model Navigator have discovered that just 55 business models are responsible for 90% of the world's most successful businesses. These 55 models - from the Add-On model used by Ryanair to the Subscription model used by Spotify - provide the blueprints you need to revolutionise your business and drive powerful change. As well as providing a practical framework for adapting and innovating your business model, this book also includes each of the 55 models in a quick-read format that covers: * What it is * Who invented it and who uses it now * When and how to apply it "An excellent toolkit for developing your business model." Dr Heinz Derenbach, CEO, Bosch Software Innovations
Authors Gassmann, Oliver; Frankenberger, Karolin & Csik, Michaela
Language English
Keywords business model innovation
Subjects business studies
HSG Classification not classified
HSG Profile Area SoM - Business Innovation
Refereed No
Date 2014
Publisher Pearson
Place of Publication Harlow
Page Range 387
ISBN 978-1292065816
Depositing User Prof. Dr. Oliver Gassmann
Date Deposited 01 Apr 2015 14:58
Last Modified 20 Jul 2022 17:24
URI: https://www.alexandria.unisg.ch/publications/240196

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Gassmann, Oliver; Frankenberger, Karolin & Csik, Michaela : The Business Model Navigator : 55 Models that will revolutionise your Business. Harlow : Pearson, 2014, - ISBN 978-1292065816.

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https://www.alexandria.unisg.ch/id/eprint/240196
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