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Sensing the Vocal Age: Managing Voice Touchpoints on Alexa
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Sensing the Vocal Age: Managing Voice Touchpoints on Alexa
Journal
Marketing Review St. Gallen
ISSN
1865-6544
Type
journal article
Date Issued
2018
Author(s)
Gollnhofer, Johanna Franziska
Schüller, Sophie
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Thexis Verlag
Publisher place
St. Gallen
Volume
35
Number
4
Start page
22
End page
29
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/101200
Subject(s)
business studies
Division(s)
ICI - Institute for C...
IMC – Institute for M...
Eprints ID
255315
File(s)
MRSG_Gollnhofer & Schueller_19062018_v2.pdf (237.86 KB)