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Architectural branding in retail in a glocal context
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Architectural branding in retail in a glocal context
Type
conference paper
Date Issued
2018-08
Author(s)
Schüller, Sophie
Gollnhofer, Johanna Franziska
Morath, Alice Fabienne
Language
English
HSG Classification
contribution to scientific community
Event Title
2018 AMA Summer Academic Conference
Event Location
Boston, USA
Event Date
10.-12.8.2018
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/100201
Subject(s)
business studies
Division(s)
ICI - Institute for C...
IMC – Institute for M...
Eprints ID
255318