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Details

Architectural branding in retail in a glocal context

Type
conference paper
Date Issued
2018-08
Author(s)
Schüller, Sophie  
;
Gollnhofer, Johanna Franziska  
;
Morath, Alice Fabienne
Language
English
HSG Classification
contribution to scientific community
Event Title
2018 AMA Summer Academic Conference
Event Location
Boston, USA
Event Date
10.-12.8.2018
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/100201
Subject(s)

business studies

Division(s)

ICI - Institute for C...

IMC – Institute for M...

Eprints ID
255318
Support
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